When we started with the idea of kalakosh to create a platform for sustainable life-style products, the discussion turned into how sustainable our life-styles are?
As i had been into running for about an year (My running blog), i started looking into the stuff around running to find out how sustainable it is and what changes i can do to make it more sustainable.
I started with the most important part of running, i.e. shoes. There i found a very interesting and innovative technology developed by Brooks, called BioMogo.
The ideology of brooks to share the technology to other shoe manufacturers to make the the running more sustainable is pretty cool.
To quote Brooks President and CEO Jim Weber on brooks values
“In our quest to make best-in-class performance products for runners, we also affect people and the environment as we process materials, contract with factories, and ship products around the globe. We care about healthy bodies and minds, and our role in fostering an environment where life can thrive for the long run. We are committed to evolving into a business that is more sustainable, one that builds great running gear with minimal impact on humanity and the Earth.”
In Brooks, i found a company which is working consciously to make the running more sustainable. They also talk their principles more openly in all the forums, as a consumer it is very helpful in buying shoes.
PS : I am looking forward to buy my next brooks, Green Silence, which uses 75% recycled materials.
As i had been into running for about an year (My running blog), i started looking into the stuff around running to find out how sustainable it is and what changes i can do to make it more sustainable.
I started with the most important part of running, i.e. shoes. There i found a very interesting and innovative technology developed by Brooks, called BioMogo.
The ideology of brooks to share the technology to other shoe manufacturers to make the the running more sustainable is pretty cool.
To quote Brooks President and CEO Jim Weber on brooks values
“In our quest to make best-in-class performance products for runners, we also affect people and the environment as we process materials, contract with factories, and ship products around the globe. We care about healthy bodies and minds, and our role in fostering an environment where life can thrive for the long run. We are committed to evolving into a business that is more sustainable, one that builds great running gear with minimal impact on humanity and the Earth.”
In Brooks, i found a company which is working consciously to make the running more sustainable. They also talk their principles more openly in all the forums, as a consumer it is very helpful in buying shoes.
PS : I am looking forward to buy my next brooks, Green Silence, which uses 75% recycled materials.
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