This book gives a comprehensive information about all topics related to fair trade. It starts with principles of fair trade and why it is important, continues on to the impact it can make on producer communities highlighted with examples or case studies related to some communities in South America. The author also narrates experiences of some individuals, who started fair trade initiatives - this makes for some very inspirational reading. Also, she touches upon how the latest technologies can take fair trade to a different level by connecting producers to consumers directly and engaging a broader audience. The book ends with the future of fair trade from the author's perspective. In this context, the author highlights the fact that the fair trade movement is mostly run by the people from the "West" (implies developed countries), who are, in one way or the other, associated with religious organisations. It is now time for a new generation of entrepreneurs coming from different cultural backgrounds to get involved in fair trade businesses. |
We recommend this book to anyone, who is interested in fair trade and would like to know how it works. For this book or other related reading recommendations on fair trade, please check out our book collection under Fair Trade & Sustainability.
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